Friday 2 February 2018

review - Finesse by Aj & Nina (Media project)

Cohen's Moral Panic - music videos

Moral Panics have been described as a condition, episode, person or group of people which emerge to become defined as a threat to societal values& interests.


MAINSTREAM & ALTERNATIVE MUSIC VIDEOS

Mainstream:
-Urban setting
-Showing diversity (people, status, hardship)
-Artist performing
-Narrative & elements

Alternative:
-the artist is not performing
-Narrative is conceptual
-suburban setting
-limited representations
-might be sinister

Music videos

Andrew Goodwin Music Video Theory
 Music Video Analysis by Andrew Goodwin Theology
 Andrew Goodwin: 7 key ideas to identify 
1. Music videos demonstrate genre characteristics (e.g. Stage performances in metal videos, dance routines for boy/girl bands) 
2. There is a relationship between the lyrics and the visuals (Either illustrative, amplifying or contradicting) 3. There is a relationship between the music and the visuals (Either illustrative, amplifying or contradicting) 
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (e.g. A visual style) 
5. There are frequent references to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic (sexual) treatment of the female body
 6. There is often intertextual references (to films, TV programmes, other music videos, etc) 
7. Whether the video is primarily performance-based, narrative-based or concept-based and how elements of each are used in it.