Representation

In fewer words, the meaning of this in media is presenting people in a way that suits them best to make money.

How might the media categorize people?

 -age 

-gender

-ethnicity

-sexuality

-regional and national identity

Media Representations are the ways in which the media portrays particular groups, communities, experiences, ideas, or topics from a particular ideological or value perspective.

The spectrum of representations is broad depending on what the media company wants to portray.

Intertextuality 
The process of creating references to any kind of media text via another media text.
example:

Context

Social Context - The environment of people that surrounds something's creation or intended audience. Reflects how the people around something use and interpret. (can influence how something is viewed) 

Cultural Context - (similar to social context) is the way that media producers communicate with the people living in society.

Culture: the shared experience of people that live in a society.

Politica Context - Reflects the environment in which something is produced indicating its purpose or motive. (often political messages are made to persuade people)

EXAMPLE: 

<<<British Society>>>

SOCIETY-CULTURE-POLITICS

Society:    Men and Women ... 

Well, here it's more about stereotypes, men are seen to be dominant, providers perhaps adulterers and well known for the drinking culture(but not just men drink)

Women are well know for being innocent and vulnerable(victim) and let's not forget that they are used as a sexual object... 

Teens are seen as obsessed with technology or anti-social or rebellious and the list could go on...

Culture: 

No matter how busy British people are they still have some spare time in which they...

-drink

-smoke

-watch tv 

-sleep

-going to pubs

-over socialising (over a tea or beer)

-shopping

etc.

and...

 Politics:  Democratic Country(house of representatives)

The main problem now... BREXIT. >> check this link >>https://www.youtube.com/watch?v=KHpbu9mqFJs

Colour Theory

(body of practical guidance to colour mixing and the visual effects of specific colour combinations)

The colour theory is important because colours influence the meaning of the words/representations that are used in media texts.

VOYEURISM

Linked to the "Male Gaze"

Check this out!

https://www.youtube.com/watch?v=f_EFkyHpC5I

MALE GAZE...
 there is a theory about this, having the same name. (predictable)
Laura Mulvey wrote a very influential essay "Visual Pleasure and Narrative Cinema" (1975)
suggesting that the way women are viewed in cinema is "UNEQUAL".
The camera necessarily presents women as "sexualised" for the pleasure of men.

-women are presented as sexual spectacle and objects of pleasure...

-men fetishise women imbuilding them with an overvalued and unrealistic status..

And I agree (considering that she said this in 1975...)

Laura Mulvey

Let's don't forget that now we can talk about FEMALE GAZE 

Very similar to the male gaze...
but instead of females being sexualised we have men. ( with the purpose to please the female eye)

A good example would be the Movie " Magic Mike "  we can see how men are presented and understand that the viewer's Gaze could vary an be applied to both men and women.

Camera treatment

HOW DOES THE TREATMENT OF THE CAMERA CREATE MEANING IN REAL 
MEDIA TEXT?



 Looking at this I could say that it is pretty basic... But the way a photo or a video is taken(angles/camera treatment etc.) can change what the target audience is thinking about and it can influence what the media text is, and what the viewer sees after editing.

Forms of media

Media Theoretical Frame Work

This is my first Magazine deconstruction.
~Main Conventions of a Magazine~
 

In my deconstruction, you can see different conventions...
For instance, I choose to talk about the Masthead(title/brand name of the magazine) and Bleeding (when the image covers the text or vice versa), Strapline(coverline which spons the width of the front cover), Coverlines/features (list of contents in the magazine), Font type(serifs are semistructured details or small decorative flourishes), Image(photograph in this case a photo of Rihanna).