MALE GAZE...
 there is a theory about this, having the same name. (predictable)
Laura Mulvey wrote a very influential essay "Visual Pleasure and Narrative Cinema" (1975)
suggesting that the way women are viewed in cinema is "UNEQUAL".
The camera necessarily presents women as "sexualised" for the pleasure of men.

-women are presented as sexual spectacle and objects of pleasure...

-men fetishise women imbuilding them with an overvalued and unrealistic status..

And I agree (considering that she said this in 1975...)

Laura Mulvey

Let's don't forget that now we can talk about FEMALE GAZE 

Very similar to the male gaze...
but instead of females being sexualised we have men. ( with the purpose to please the female eye)

A good example would be the Movie " Magic Mike "  we can see how men are presented and understand that the viewer's Gaze could vary an be applied to both men and women.