Friday, 2 February 2018

review - Finesse by Aj & Nina (Media project)

Cohen's Moral Panic - music videos

Moral Panics have been described as a condition, episode, person or group of people which emerge to become defined as a threat to societal values& interests.


MAINSTREAM & ALTERNATIVE MUSIC VIDEOS

Mainstream:
-Urban setting
-Showing diversity (people, status, hardship)
-Artist performing
-Narrative & elements

Alternative:
-the artist is not performing
-Narrative is conceptual
-suburban setting
-limited representations
-might be sinister

Music videos

Andrew Goodwin Music Video Theory
 Music Video Analysis by Andrew Goodwin Theology
 Andrew Goodwin: 7 key ideas to identify 
1. Music videos demonstrate genre characteristics (e.g. Stage performances in metal videos, dance routines for boy/girl bands) 
2. There is a relationship between the lyrics and the visuals (Either illustrative, amplifying or contradicting) 3. There is a relationship between the music and the visuals (Either illustrative, amplifying or contradicting) 
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop motifs which recur across their work (e.g. A visual style) 
5. There are frequent references to the notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic (sexual) treatment of the female body
 6. There is often intertextual references (to films, TV programmes, other music videos, etc) 
7. Whether the video is primarily performance-based, narrative-based or concept-based and how elements of each are used in it.

Wednesday, 17 January 2018

Music Video - Coldplay 'the scientist'



This music video is inspiring-->  The artist has had to learn the lyrics not just off by heart but also backward. This is complicating and can take weeks to learn. The narrative of this music video fits in well with the lyrics because it is all shown in reverse 'oh, let's go back to the start'.


So as we can see at the beginning of the music video is the lead singer, what appears to be, lying down singing towards the camera. This print screenshot is an extreme close up of his face. After this, there is a slow zooming out to reveal that in fact he is positioned on a mattress (shown in next print screenshot)




The print screenshot just to demonstrate the lead singer positioned on a mattress still singing towards the camera. This type of camera shot is a mid-length shot.

Furthermore, mise-en-scene is a factor in this video to make the video more favorable. The setting, in the beginning, is a town with low tone graffiti on the floor next to Chris Martin when lying on a bright blue mattress. This connotes quite a mundane setting which provides a relationship with provides a relationship between the music and the visuals as the beat is slow paced.


 There is low key lighting present with a grey film stock, which creates a dull, hopeless atmosphere making the video more touching as apposed to a brightly lit atmosphere like upbeat cheerful songs. Another concept is costume. Chris Martin is dressed in typical mundane clothing with a white t-shirt and black trousers. This is an intertextual reference for Coldplay as they are regularly shown in plain clothes, reiterating their dull atmosphere that they create, but which makes them unique and catchy.